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“It’s not this bravado type of attitude with us.” --Jill Krasny, In the years leading up to the recession, well before the advent of Pinterest and Instagram, Mariam Naficy had an idea: Why not build an e-commerce platform that crowdsources designs from independent artisans rather than relying on major (and expensive) labels? The Drunk Elephant line is currently made up of 15 products, with a long list under development. “But we did it.” The beauty sampler business Birchbox offered Hero’s hydrocolloid patches, which create a moist environment for healing, on its site last year; this year, it included them in a special assortment for some Walgreens stores. Drunk Elephant was born out of a passion to learn more about toxic and sensitizing ingredients, the effect … The experience caused her to rethink her body and to research lubricants and the world of sexual wellness--which led to the realization that most sex toys were made by men, and weren’t optimal for women. A note from our founder, Tiffany Masterson: I’ve loved Houston for 48 years, and I’ve never been more proud to call this city home. And makers of sex toys are prohibited from advertising on Facebook and other social media, the most obvious places to find their customers. Written by Natasha Wolff. Houston, TX. Last year, Naficy raised a mind-bending $208 million in funding—the most in a single round by a female founder, ever. Drunk Elephant is known for creating the Clean Compatible category and is beloved … Beautiful design and a focus on customer interaction gave Away’s luggage Instagram rocket fuel, and by 2019 the company was valued at $1.4 billion. “The reason we do well is because we are who we are,” says the founder. Drunk Elephant was born out of a passion to learn more about toxic and sensitizing ingredients, the effect they have on skin health and to identify the root cause of skin “types”. Beauty Queen In just four years, Tiffany Masterson’s Houston-based Drunk Elephant skincare line has become a $30 million empire, and neither she nor her burgeoning non-toxic brand is slowing down. LEARN MORE. Rodriguez set out to make vibrators that don’t need to be hidden in the sock drawer: one looks like a beauty blender (it’s a teardrop sponge, gents); another is a chunky geometric metal ring. “One of my motivations in developing Drunk Elephant was to create a brand that was as effective as any “clinical” brand and as safe as any “natural” brand.  I couldn’t find anything out there that fit that description.  I was also attracted to the concept of having healthy skin that ages gracefully and doesn’t always need to be covered by makeup.”  She wanted people like her to understand that the answer to healthy skin was simple—keep it high quality and stay away from the ubiquitous marketing ingredients that are not at all necessary and seemingly at the root of dysfunctional skin. Everyone's drunk in love with Drunk Elephant, the Houston-based skin care brand with the quirky name. “We had to place a manufacturing order before we got the official purchase order, so there was some risk there,” says Rhyu. Tiffany Masterson, founder of Drunk Elephant. Friday, June 23rd, 2017 . Tiffany Masterson, a Houston native, has worked in the beauty industry in various positions from Director of Communications to a partner in a niche, successful skin care company. When skin is exposed to irritants and sensitizers, damage can be imperceptible and cumulative, leaving it in a reactive mode. --Zoë Henry, Early this year Ju Rhyu was thrilled when Target agreed to sell Hero Cosmetics’ Mighty Patch pus-absorbing acne bandages in 700 stores. Drunk Elephant was launched in August 2013 by Tiffany Masterson, a stay-at-home mom in Houston after doing extensive research searching for solutions to her own skincare concerns. Drunk Elephant Skin Care was born out of founder Tiffany Masterson’s passion for ingredients and the effects they have on skin health. “One of my motivations in developing Drunk Elephant was to create a brand that was as effective as any “clinical” brand and as safe as any “natural” brand. The 7,922-square-foot home was built this year by Mirador Builders and sold in September 2018. Tiffany Masterson. Samantha Lewis, Tilman Fertitta, and Tiffany Masterson are this week's innovators to know in Houston. She just wanted to make “something as effective as what you can find in the dermatologist’s office,” she says. This week's beauty insider: Tiffany Masterson, founder of Drunk Elephant Skincare. An Update On Tiffany Masterson…Houston Entrepreneur That’s Making it Big in Beauty World. Houston entrepreneurs never cease to impress, leaving a mark on the city for their business minds, creativity, and overall gumption. “Our model is fundamentally successful because of meritocracy,” Naficy says, with designers entering Minted competitions and consumers voting for the designs they want to see for sale. --Leigh Buchanan, After beating cancer, Polly Rodriguez found that a side effect of her radiation treatment was menopause at age 21. A veteran magazine beauty editor/writer (and a member of the 40+ club), Genevieve Monsma created MediumBlonde to help Gen Xers and Baby Boomers age the way they want. Unable to find any well-performing products that eliminated these … You can find out more about which cookies we are using or switch them off in settings. Masterson started the company with a $300,000 investment from her brother-in-law. Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries. Be sure to read more about our Privacy Policy. Away is also expanding product lines, with the goal being, as Rubio says, “to completely transform the entire travel experience.” --Christine Lagorio-Chafkin, https://www.linkedin.com/in/tiffanymasterson/, https://www.facebook.com/DrunkElephantSkinCare, https://www.linkedin.com/company/hero-cosmetics/, https://www.linkedin.com/company/unboundbabes/. Tiffany Masterson - Founding Partner and Chief Creative Officer - … She launched Drunk Elephant in 2013, and the skincare line has reached almost cult status—with highly devoted skincare junkies singing its praises. Tiffany Masterson Texas Houston, TX DISCLAIMER: You may not use our service or the information it provides to make decisions about consumer credit, employment, insurance, tenant screening, or any other purpose that would require FCRA compliance. As a Houston stay-at-home mom, she had a knack for the side hustle: She was a representative for the direct sales cosmetics company Arbonne, develope The company is profitable, too. As Masterson mulls selling the company for $1 billion, she is expanding to Hong Kong, and she also has her eyes set on the U.K. and Australia as well as the launch of “lifestyle” products. From that research, she developed a unique philosophy and collection of products which quickly gained a global word-of-mouth following. Houstonian Tiffany Masterson, chief creative officer, founded the company in Houston in 2012. If you disable this cookie, we will not be able to save your preferences.

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