mass communication textbook

The book represents a range of cultural groups in a sensitive and bias-free way. How is a medium influenced by the way it is funded? Interestingly, this textbook was more comprehensive than I originally expected. The examples in the exercise questions are dated. The text is a cleanly organized PDF, but is quite cumbersome to navigate internally. The text also provides plenty of material for two or three discussions. From using The Birth of a Nation and its outcry from the NAACP in the film chapter to the rice of BET, or the understanding stereotyping of African Americans in TV, this book has relevant examples that relate to minority students or for a Historically Black University. From radio to media and democracy, the lessons are thorough and contain useful and important information. This is an impressively comprehensive overview of mass communication, written in a clear and engaging manner. The book is extremely comprehensive. This interface could use a little attention, at least in the Kindle applications area. "Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." The book covers all of the subject areas typically touched on in a media and society survey course; however, the discussions within chapters would benefit greatly from more examples and, in some cases, greater detail in explanation. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. This book was written in a very unbiased manner. I wish it was easier to navigate from chapter to chapter or topic to topic without scrolling, scrolling, scrolling. I didn't find glaring errors of fact in my reading. The textbook hits the standard areas for a typical Introduction to Mass Communication course: evolution of media industries, media and society, media effects and theories, media law and ethics, the digital age, and global media. I wish it had an index that had anchor links. Do you want to use R to tell stories? For example, beginning the book with an example that is this far removed from today's undergraduates' world may lessen their interest in reading further, as opposed to beginning with more focus on Beatlemania and then moving to an example of an artist/group more accessible to their generation. Most R texts focus only on programming or statistical theory. This is most apparent in Chapters 1 and 2 on Media and Culture and Media Effects. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. Chapter 1 Mass Communication textbook notes Detailed summary of Chapter 1 for Cambell's, "Media and Culture", 12th edition. The text seems designed for a semester-long course, so those looking to use it for quarters or with students whose expected reading loads might be lighter will find it easy to pull only what they need from it without sacrificing clarity. Even the references to "President Obama," obviously show that it was written a different era with a very different landscape for the media world. Journalism and Mass Communication is published monthly in print (ISSN 2160-6579) by David Publishing Company located at 9460 Telstar Ave Suite 5, EL Monte, CA 91731, USA. With this focus, Understanding Media and Culture becomes an appropriate title. There's no need to read economics at the end of the course; perhaps, despite the fact that it's at the end of the book, it should come at the front end of the course - and because it's modular enough for flexibility, that's not a problem. They lack knowledge of the social, political and economic forces that shape media technology. The question bank provided as part of this textbook is a treasure box! Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. The text shows good consistency, introducing key ideas early and using them to facilitate understanding of material covered in subsequent chapters. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. There is no glossary or index, however. There are many crossovers to many examples that are more up-to-date than the version of the text I have been using. Each chapter has multiple ways that it tests the reader, with "Key Takeaways," "Learning Objectives," etc. The colored images, figures and tables should be very helpful in terms of student comprehension and engagement. The Word and PDF versions are somewhat more awkward to navigate without using a search keyboard function. It's not clear why the author wants to distance her/himself from the project, but it creates a question of credibility. This is the table of contents for the book Mass Communication, Media, and Culture (v. 1.0). The Beatlemania example early in the book and the references to 2009 in the opening paragraphs advertise the lack of currency. The book has a solid conversational tone and is authoritative on its history, but I might prefer a little more analysis of media ownership and consolidation. read more. As previously mentioned, the biggest struggle I've had with this text is the fact that the latter third was not written to the same quality of the first ten chapters. Data mining and algorithm practices There were a couple minor typos, but no significant grammatical errors that might impact comprehension. Each section of history/description is followed by useful discussion prompts and activities, easily lending itself to course adoption. Most subsections could stand on their own, and chapters focusing on specific forms of mass media could easily be rearranged or skipped if desired. Reviewed by Nick Marx, Assistant Professor, Colorado State University on 1/7/16, The text is a broad and comprehensive overview of all relevant forms of media today. Because this book is intended for an introductory course, the information is fairly basic and widely-accepted. In gaming, in Twitter discussions, in talking about newspapers or online media, the book is simply behind the times, and that makes it culturally problematic if not insensitive. I wish paragraphs were indented. The information focuses on important historical moments, theories, cultural impacts, and moves to the present with ideas and examples that will likely remain relevant for quite some time. This is a difficult thing. But it's too much for a college freshman-level class. Each chapter on legacy media ends with a section on the impact of new technology on that medium. The average of my selected readings came out at 12-13 years of education -- perfectly appropriate for a freshmen-level college course. More integration of content related to global media would strengthen the text. The strengths of this book are: Excellent historical examples, critical analysis and reflections, clearly defined key issues and in-depth discussions. To enhance the development of skills related to the use of various types of Media. Reviewed by Robert Kerr, Professor, University of Oklahoma on 1/12/15, This book devotes almost 800 pages to achieving an impressive level of comprehensiveness, considering the vast subject material upon which it focuses. This is fine for 2010, but there is no interactivity or video or things to let us know that we are in 2017.It's basic and fine, but nothing stands out are particularly innovative. However, I agree with another reviewer that the textbook is too lengthy. Instructors approaching media and culture from a mass comm/journalism standpoint are much likelier to find this text useful than are instructors who approach media and culture from a perspective emphasizing critical/cultural studies, historical poetics, and/or aesthetics. The text seems to be consistent with terminology and framework. The way that the author integrates the historical perspective with current roles of social media in is a clear indication of its relevance. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. The text contains accurate research with clearly-cited references that give credibility to the content. Chapter 2: Media Effects) when some concepts are defined vaguely, but this is not indicative of the book... Interestingly, this textbook was more comprehensive than I originally expected. There is no bias in the text and historical detail appeared to be represented accurately. Download PDF Ebooks Easily, FREE and Latest. How citizen-sourced video and reporting differs from that of trained journalists and how important the differences are The way each subsection is organized makes sense. I often... Like P and M, this concept becomes the "glue" that holds the various topics and levels of analysis together. This book is licensed under a … The book is written in a language that is accessible to the layman/beginning student of mass media. The fact that the technology involved in delivering this text makes it easier to re-arrange is one of its best selling points. It's a complete text, and would make a nice reference tool -- with better indexing and searching links within the body -- but it won't work at an entry level to the study of media. Sections are clearly labeled and of approximately the same length. The historical examples from different types of media are well-chosen, thoroughly explained, and insightful. I have never had issues with students downloading and reading on multiple devices – or even printing and referencing – based on their preferences. The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. There is no glossary nor index, but most terms are defined well in the context of each chapter. Good interface. Though, as I will mention later in my review, many of the examples used in the text are now several years outdated, when more recent examples or case studies would be more relatable to a youthful college audience. "Fake news" and social media's role in spreading it, especially in terms of Facebook and the last election Some closer to up-to-date examples that I have added into my teaching of the course and to the materials are: Reviewed by Doug Trouten, Professor, University of Northwestern - St. Paul on 7/15/14, The text covers all of the major forms of media and significant related topics (advertising, media economics, ethics, etc.). While the text includes culture and political climate of the past, much would need to be supplemented for the last ten years. The text strives to be culturally neutral, and should not offend any particular group of readers. The end of chapter summaries, takeaways, exercises and critical thinking questions are outstanding and would serve any instructor well in designing a course with relevant activities tied directly to the text, while also pointing to other sources in contemporary mass media. Introduction to Mass Communication Page 7 The basic foundation of human society is communication and it takes place at different levels – within oneself, between individuals, between individual and a group, between groups, between countries and so on. The book is extremely comprehensive. Where there are self-references, there is typically a hyperlink to the section referenced. Examples are easy to follow and the key takeaway boxes and exercises help further basic understanding. As mentioned before, this text is especially effective in that it introduces foundational concepts early on and applies them consistently across succeeding chapters. The author advances the salient issues at each juncture and contextualizes so they we can relate them to current events. Most URLs are live links. The book does a good job of focusing on US media and society. Overall the book is comprehensive, covering everything from books to radio to electronic media & social media. For example, younger students in 2018 don’t know Napster as a file-sharing site since it has rebranded to become a streaming site more similar to Spotify. The modularity of the textbook is good. Other than that, I did not trace much consistency in the material. If I was a college student studying for a chapter quiz or exam on the foundations of radio, I might like to scoot to the Index and click on Radio-Invention, or on Marconi and be led instantly to that content within the text. Although this book does not provide a glossary, the comprehensiveness of the book still makes it a great textbook choice. For example, books, newspapers, magazines, music, radio, movies, and television each get their own chapter. In my opinion, there should consistently be two spaces between sub-headed sections or sub-chapters. I wish there was an easy way to get to a Table of Contents with one click, and then from there click topic-anchored reference points to skip to specific information sought. Textbook: Dominick, Joseph R. The Dynamics of Mass Communication 12th ed. Other beneficial topics include: Media & Culture, Media Effects, Economics of Mass Media, Media Ethics, Media and Government, and the Future of Mass Media. My biggest issue with this title was that the latter chapters were not written with the same quality as the first ten or so chapters. I have used this text in my Mass Media & Communication course for two years now. This is an area I will beef up in future semesters for my own students. To create an awareness about the ethical practices to be followed while using Social Media. The text provides a clear and informative introduction to the history of media and does well with the rise of newspapers, television, and movies. The historical content is well-crafted. I have used this text in my Mass Media & Communication course for two years now. The textbook hits the standard areas for a typical Introduction to Mass Communication course: evolution of media industries, media and society, media effects and theories, media law and ethics, the digital age, and global media. There are examples of media content that would be deemed inclusive. Choose from used and new textbooks or … They looked at two kinds of films the Army used to train soldiers. The modularity was the biggest selling point for me with this text. The author acknowledges that the book is focused on US media and includes culturally diverse examples. I believe the text could be condensed quite a bit while maintaining the content necessary to make it meaningful at the freshman level. Textbook Of Mass Communication And Media. However, the author is careful to clarify dates for events that were transformative for media industry changes, at the point in which these events occurred, even if changes have occurred since the book was published in 2010. Some medium-specific chapters might arguably be collapsed into others, but their separation provides instructors with a good range of options for organizing lesson plans as they wish rather than having to proceed sequentially. Since then, multiple updates have been written and the entire text is now written in the same high-quality throughout. Topics such as cultural imperialism are addressed specifically. I found the content USA-centric. Earlier forms of mass communication are covered first, moving on to newer forms. read more. Yet students often lack an historical perspective on media technology. I downloaded the PDF version, and read that. The text is accurate and information is fairly represented and free of personal bias. The book is ideal for introductory-level courses, but is likely too survey-oriented for courses beyond that level. They also were written in a way that each chapter provided sufficient material for a week's worth of discussion. They had heard of MySpace, but really knew nothing. Even when using the most recent edition of textbooks, I always research for updates and recent cases. The text employs examples that would be helpful to students as they seek to understand mass media in diverse settings. This is the most concerning characteristic of the book: The information has long-term relevance and is written in a highly readable way that will enhance its longevity. There are no interface difficulties. So I layer this into class discussions and supplement with further readings and assignments. Course. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. I would have liked to have seen just a bit more depth and analysis, instead of the broad, surface-level coverage. The major weakness of this book is the fact that many of the references were outdated. I downloaded the book as a PDF and had no problem to search or navigate within the file. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. For example, key concepts such as "gatekeeper" and "agenda setting theory" are introduced early and applied in several places throughout the text. The book covers all of the subject areas typically touched on in a media and society survey course; however, the discussions within chapters would benefit greatly from more examples and, in some cases, greater detail in explanation. It's just that some of this information is outdated. Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. For many years, I have used a textbook that I have regarded as very high quality and comprehensive, but as it has become increasingly expensive and out of reach financially for many of my students, I find it hard to justify asking my struggling students to add another financial burden to them. I used it for an online course as a PDF textbook. Moving from Gutenberg’s 15th-century invention of the movable type printing press, through the beginning of the contemporary media age launched by the introduction of the telegraph in the mid 19th century, on into the explosive era opened with the beginnings of wireless communication, and ultimately into the revolution of Internet communication that by 2008 meant that U.S. households were consuming 3.6 zettabytes of information annually, the equivalent of a seven-foot-foot tall stack of books that covered the entire nation and represented a 350 percent increase from just three decades previously. Also, this text discusses emerging media more successfully than any other texts I have used. The book's content is designed expertly, with introductory chapters leading into a chronological overview of the history of media technologies (books to social media). Looking at the "Music" chapter, for example, some popular culture critics (and students) might lament that Taylor Swift is an exemplar. This OER is very comprehensive. Thus, I am giving 4 stars for outdated examples. are a real strength of this text. The format of the book allows it to be used in courses that analyze the mass media through social and cultural criticism as well as in courses that emphasize the economic structure of the mass media industry. In 1949, Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield wrote the book Experiments on Mass Communication. Introduces terms and concepts and then utilizes them throughout. mass communication textbooks address students with speech disabilities and frame the ideal standards of verbal communication for those entering media careers. While the interface is simple, all graphics and text boxes, as well as assignments are designed similarly throughout the text and easy to locate as an e-text for student work. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. This book manages to cover that remarkable series of media developments, and actually a good bit more, while keeping it all in broader context and without getting bogged down in the tedium of too much minutia from any one topic area. Each chapter can be assigned to students as a stand-along reading, and can be used to realign with other subunits should an instructor decide to compile reading within this book or from different sources. No errors that I saw, though a textbook without at least a few grammatical errors is a miracle. The world of media is ever-changing and fast-changing. This is one area where I find some difficulty with the book -- as is the case with every text of this type. The book can also be viewed online or in a Kindle reader. This text is comprehensive in its coverage of all major media platforms and key general concepts related to mass media. A glossary, index and more flexible e-format would make this text even more useful. I think it's hard to know how to organize a media history/media and society textbook. The author's writing style is informative and engaging. It's actually an exhaustive book that does contain a wealth of useful information, although no glossary or index – glaring omissions. Start studying TEXTBOOK: Ch. Understanding Media and Culture: an Introduction to Mass Communication covers all the important topics in mass communication and media history. I'm not sure what the alternative is; but it seemed worth mentioning. The goal is to adopt a textbook that will support and complement your teaching of this course. ISBN 978-0-07-352619-5. The layout is somewhat visually plain, compared to many websites and even many traditional textbooks with more graphically elaborate designs, but the simple layout is easy to negotiate. However, the examples are fairly out of date and the instructor would have to present more recent and relevant examples in class. To be fair, most mass media textbooks follow this same organization. The remaining chapters are organized in a historically-logical order. fallen out of use completely.". The text is lucid and easy to follow. It also provides case studies, Key Takeaways, Exercises, End-of-Chapter Assessment, Critical Thinking Questions, and Career Connections in every chapter. Media content is a direct reflection of culture, and today's culture is characterized by a high level of divisiveness. Extra examples would help throughout, particularly with theories and research methods. There should be more examples that integrate multiple forms of diversity, such as gender, ability, age, sexuality, race, and ethnicity. However, as I mentioned earlier, the examples are outdated in many cases. The textbook seems to be error-free and unbiased. Although this is a common organizational approach for survey textbooks of media, this particular volume utilizes it in a particularly clear and cogent manner. It presents data, including media laws and policies, accurately, and the cases it cites are well documented. They are better than any other text I have seen at creating "symbolic worlds" from different forms of media. Although this is a common organizational approach for survey textbooks of media, this particular volume utilizes it in a particularly clear and cogent manner. This book is written well enough to be of general interest as a stand-alone read, apart from the context of its use as a textbook. Ways that social media and screen time are impacting attention spans, interpersonal relationships/communication and child development mass communication law and ethics 1995 update for mass communication law and ethics communication textbook series Dec 11, 2020 Posted By EL James Library TEXT ID f1130933e Online PDF Ebook Epub Library communication 10 introduction 20objective 30main content 31 understanding theory 32 normative theories 33 mass society theories all powerful media effect 34 social This is the required reading text for the course. Sections could be used in more advanced classes as supplemental readings or in reading packets. The chapters to follow are Economics of Mass Media and Ethics of Mass Media. Plus get free shipping on qualifying orders $25+. I found the content to be accurate and, to my knowledge, error-free. Reviewed by Joel Gershon, Adjunct Professor, American University on 2/1/18, The book should be the perfect fit for my course Understanding Media, as it indeed covers all of the subject matter of the course. Caveat--The media landscape and technologies are constantly evolving, so the book is accurate for its time of publication but needs to be updated to include new developments. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. There are many concrete facts but a minimum of jargon and any terms used are adequately explained. The chapter ethics and economics aren't as badly out of date. He has written extensively on topics relating to communication and journalism ethics. I have recommended this book to the other instructors of this course because it allows our students to save money without sacrificing anything in terms of content or learning. The text covered all of the major areas to be expected in a mass communication textbook: Media, Books, Newspapers, Magazines, Radio, Movies, TV, Games, Internet & Social Media, Advertising & PR, Economics, Ethics, Media & Government and the Future of Mass Media. I did not find the content to be culturally insensitive or offensive in any way. No... Unfortunately, this is the nature of mass media studies--as soon as books come into print, they are out of date. Rent Introduction to Mass Communication 10th edition (978-1260397253) today, or search our site for other textbooks by Baran. A table of contents within the book pdf itself would be helpful, as would content outlines at the beginning of each chapter. The text is free of significant interface issues that may confuse or distract the reader. There is no index (at least in this form), and there is no glossary, but terms are well-defined within each chapter and within pull-out boxes as well. The most recent citations are from 2010. I found the interface cumbersome. Content is accurate and strikes appropriately diplomatic tones where contentious issues might arise that concern social and cultural power. I used it for an online course as a PDF textbook. You can read all your books for as long as a month for FREE and will get the latest Books Notifications. "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. The text is current as there is a chapter on the … It's clear that the authors of the version I am using valued precision in their language and it helps students to see this resource as high-quality! The book should be the perfect fit for my course Understanding Media, as it indeed covers all of the subject matter of the course. Each topic has a descent amount of information on both the history and evolution, as well as where we are today (though, as tends to... The text incorporates the most salient areas of media’s evolution and influence. Clear, easy to read text that would benefit introductory students of mass comm. The only question was: What would be the purpose of another introductory mass communication text? eBook Download BOOK EXCERPT: This Book Has Two Main Aims, Both Closely Connected: (I) To Introduce Readers To The Developments In Each Of The Mass Media, (Ii) To Develop Understanding About The Characteristics Of Each Of The Mass Media And Their Impact And Contribution To Development. Especially in a field like media studies, it makes this book unusable in its entirety. It seems to strike an effective balance between accessibility and specialized language. Reviewed by Stacie Mariette, Mass Communication instructor, Anoka-Ramsey Community College on 5/21/18, This OER is very comprehensive. This books is recommendable not just as an open source text, but as it compares to any conventional text. These Are Rarely Combined In One Book. The framework and terminology are consistent throughout the book. Statistics, data and trends are appropriately cited for reference check on accuracy of estimates. The Learning Objectives, Key Takeaways, End-of-Chapter Assessments, and Critical Thinking Questions sections for each module are useful for guiding student reading and could be easily adapted into learning exercises and assessments such as discussions, quizzes, exams, and writing assignments.

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